BISNIS KERAJINAN TENUN ULOS DI DESA PARBUBU II KECAMATAN TARUTUNG KABUPATEN TAPANULI UTARA

Abstract

This community service program aims to brand the ulos/songket weaving products of each weaver; develop marketable ulos features; implement digital marketing in the promotion and distribution of ulos/songket weaving; develop technology in the ulos/songket weaving production process; and accelerate village development in the areas of family economics and appropriate technology. The training method is lectures and discussions. Materials cover marketing, production, organization, human resources, business law, finance, and digitalization (internet). The community service program targets ulos and songket weavers in Parbubu II Village, Tarutung District. The program has had an impact on the target community. The village head communicated with relevant parties regarding the development of the ulos weaving business in the area. Participants have undertaken various additional activities, such as creating a website for content on their ulos weaving products. They have collaborated with production machinery and fashion experts to develop production processes and ulos motifs. They have applied for a KUR loan from a bank to increase production volume and human resources